The Naked Accountant
A series of ramblings on how we built flinder and the lessons along the way | The only newsletter dedicated to growing an outsourced finance function š
The upside to entering awards and losing (from someone whoās won, lost, and judged before)
Thereās truth in the saying, āitās not the winning, itās the taking partā. Applying for an award - and doing it well - is a valuable process, no matter whose name gets called out on the night.
No, you canāt put a value on a brand. But a brand adds value to your firm.
We donāt talk enough about brands in accounting. flinder is proof that a strong brand can deliver strong results: new business, recruitment, and even our exit were supported by a clear, consistent, and unique brand story.
Yes, accountants can build great software. But should they build to sell?
Let down by vendors, some accountants step up to the challenge of product innovation. Having been there, done that myself, I spoke with several other accountants-turned-product-owners about the risks and rewards of building accountancy software - and building it to sell.
Storytelling that sells: what we got right (and nearly got wrong) in flinderās CIM
A CIM has several layers: itās about what you say and how itās said, too. Storytelling helps differentiate, engage, and highlight important details. We nearly fell victim to one, easy mistake though...